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What is SEO? It stands for Search Engine Optimization.
 

Search Engine Optimization is a method used to make your web site search engine friendly by optimizing your web site so prospective clients can find you

Are you getting enough web site traffic? Want to attract prospective clients to your web site? You are probably familiar with some of today’s terms and methods used on the Internet or you may not.

Here’s a start. What is SEO? First of all let’s define it. SEO stands for “Search Engine Optimization”. It is a term used in most cases when you want to refer to a method known as optimizing your web site for search engines so prospective clients can find you.

You might say to yourself, “I have a nice web site and paid good money for it, why should I optimize it?” What does that mean? Let’s talk about that a bit in the paragraph below.

search engine optimization

Why Use Search Engines Instead of Traditional Advertising?

  • 81% of Internet consumers employ search engines first to find a web site!
  • The first three pages receive over 90% of search traffic.
  • 4 out of every 5 users on the Internet say they use a Search Engine daily.
  • 80% of Internet users do not go pass the first two to three pages!


Why Optimize your Web site?

Well, have you ever asked yourself how are people supposed to find your web site if they don’t know you exist? Sure if they know you, and type your web site name in Google™, they can you.

How about if they typed in a couple of keywords looking for your product or service you have? Will your web site be found and appear on the first page of the most popular search engines on the Internet? Probably not! If you haven’t established an authoritative presence, paid dearly for advertising or optimized your web site it’s not going to happen.

Optimizing your web site requires some good planning and engineering. You need good content that includes your keywords and these keywords also have to be properly inserted into certain areas in your code known as Meta Tags, and meeting html compliance with web standards - W3C.org

If your web site is properly optimized with the right keywords you are making your web site search engine friendly. Afterwards you then submit your web site to the search engines you want to be found in and you’d be amazed at the results.

search engine optimization


Two factors to consider with Search Engine Optimization

On Page Optimization
This is what you can do on your web site pages and have more control over.

  • Good keyword selection is a major factor in optimizing your web site
  • Good html code can help improve your organic visibility
  • Good rich and fresh quality content is King
  • Attractive & Simple Title and Description META Tag’s
  • Anchor Text
  • Alt Tags
  • URL Canonization
  • Verify that the web site adheres to common SEO best practices
                                                                                 more tips ...

Off Page Optimization
This is what you can do outside of your web site. It is the use of optimization techniques that help with your rankings that are not directly implemented on your pages.

  • Building credibility and establishing your site as an authoritative presence improves Page Ranks
     
  • Here as some strategies that can help visibility:
    • Blogging – As a participant and publisher (RSS)
    • Social Networking and Bookmarking
    • Press Releases
    • Backlinks
    • Competition

Are you on the right track? Want to know more or need some Free Advice?


Don’t hesitate to Call  862 200-5645.

If you would prefer a Free Keyword Assessment Report  Search Engine OptimizationSearch Engine Optimization
We’ll respond quickly.

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